Journal
Notes from the desk.
Writing about copy, persuasion, voice, automation and scaling secrets within the industry; half craft, half field notes.
Latest · 2 June 2026
I Am Not A Machine Operator Who Used To Write
Cancelling a flight to Thailand at the last minute. Leaving London. Placing a bet on myself. Here's what happened when a copywriter spent months buried in API keys, automation, and code; and what I learned about what AI can and cannot do.
Read essay →31 May 2026
I Built A Machine To Find My Own Clients
I was the one finding the prospects, warming them, booking the meetings, sitting in them, and following up; all of it, alone. It wasn't until I left that I realised most of it could have run itself.
25 May 2026
Why Most Cold Outreach Dies On The First Send
Almost all the money in outreach is in the follow-up. Almost nobody sends them properly. I learned why from the inside; and learned something harder about doing it honestly.
2 May 2026
Think faster, work harder, earn more... And do it NOW.
In a world where nothing is ever enough, and intelligence develops artificially by the day, how can one person expect to fight their way to the top?
14 April 2026
Well... Aren't Words Wonderful
Words have a stealthy hand in almost all operations in existence. They are the shadows that cross borders.