Portfolio · Selected work
Selected work.
Legal tools, AI infrastructure, and the copy that makes them land. Three things that look different and come from the same thinking.
★ Featured · Legal EdTech · 2026
LawWorld.
A top-down RPG built to make legal study stick. Walk the streets of a living city divided into districts; each building is a case, each tutor a judgment. Built for an Oxford Brookes LLM; powered by Phaser 3 and Vite.
225
Buildings; each a case
★ + D
Exam and dissertation badges
Phaser 3
Engine
★ Featured · AI Outreach · 2026
The System.
The outreach engine behind this business. Four workflows running 24/7 — it finds the right prospects, reads each one's website, writes a personalised email and a three-touch follow-up sequence, sends, and logs every result back to learn from. Built from scratch. Cost to sequence 100 fully personalised prospects: around $2.
$2
Per 100 prospects
4
Workflows running
24/7
No manual work
★ Featured · n8n Template · 2026
SIGNED. — Wellness Edition
The outreach engine behind this business, productised. Five n8n workflows: find, score, write, follow up, listen; ready to import and run in your own account.
5
Workflows
$2
Per 100 prospects
Yours
Runs in your account
Copywriting work
001
Copy
Goldust Spa, Bali.
One of Canggu's most-booked luxury spas. I wrote the brand voice, every page on the website, and the entire treatment menu — the bit most people skim, and the bit that does the actual selling.
002
Copy
TrendHaven
An email sequencing campaign for an innovative e-commerce platform curating the latest trends in fashion, lifestyle and tech. Three welcome email variants, a bifurcated follow-up sequence, and a subscription launch.
003
Copy
Bare Deodorant
An email sequence built around two subscriber paths — those who acted and those who didn't. Copy that moved people from passive interest to purchase without feeling like a push.
004
Copy
Sandra — Sales Landing Page
A full sales funnel landing page rewrite — taking a disorganised, unconvincing page and rebuilding it into a narrative-driven conversion machine.
005
Copy
Omah Property Development
Sales copy for a jungle land plot in Bali — turning a raw piece of land into a compelling investment narrative for discerning buyers.
006
Copy
Sila — Two Moons Studio
Brand mission, vision, personality and tone of voice for Sila — a sustainable island resort in the Philippines built on ecological principles and community values.