01
Legal Technology
Software built for the way law actually works. Tools that surface what matters — by case, by district, by exam priority — without the overhead of a traditional study system or a legacy platform.
Builder · Legal Tech · AI Systems · Oxford
|
LLM Law student. AI outreach architect. Builder of legal tools that make case law navigable.
I sit at the point where legal knowledge meets technical execution. I build software that makes the law easier to learn, systems that make outreach run without manual labour, and write the copy that makes both of them land.
The work is here. So is the thinking behind it.
The job, in one line
“The law is reason, free from passion.”
— Aristotle · which is exactly why it needs better software
What I do
Law. Technology.
The words between them.
02
AI Outreach Systems
End-to-end lead generation and follow-up infrastructure. Finds the right prospects, reads their site, writes a message built for them specifically, follows up on its own. Cost to sequence 100 fully personalised prospects: around $2.
03
Copywriting
Websites, landing pages, email sequences and sales copy written by hand. Clear enough to be understood. Strong enough to be remembered. Because the system is only as good as the words inside it.
04
Strategy & Positioning
Every project starts by understanding the business. The market, the offer, the customer and what actually makes you different. Better tools and better words both begin with better thinking.
The work.
Legal tools. Outreach infrastructure. Copy that makes both of them land. Three things that look different and come from the same thinking.
★ Featured · Legal EdTech · 2026
LawWorld.
A top-down RPG that turns case law into a walkable city. 225 buildings; each one a judgment. Walk up, knock on the door. Built for an Oxford Brookes LLM; powered by Phaser 3 and Vite.
Gold ★ for exam priority; purple D for dissertation. The map knows what matters before you do.
★ Featured · AI Outreach · 2026
The System.
The outreach engine behind this business. It found you the way it finds clients for the people I build it for; reads the site, writes a personal email, follows up on its own, learns from every reply.
Cost to reach 100 people with a message written just for them: around $2.
// LIVE
★ Featured · n8n Template · 2026
SIGNED.
The System, productised. Five workflows: find, score, write, follow up, listen; ready to import and run in your own account.
Built from the same machine that runs this site.
Copywriting work
001
Copy
Goldust Spa, Bali.
One of Canggu's most-booked luxury spas. I wrote the brand voice, every page on the website, and the entire treatment menu — the bit most people skim, and the bit that does the actual selling.
002
Copy
TrendHaven
An email sequencing campaign for an innovative e-commerce platform curating the latest trends in fashion, lifestyle and tech. Three welcome email variants, a bifurcated follow-up sequence, and a subscription launch.
003
Copy
Bare Deodorant
An email sequence built around two subscriber paths — those who acted and those who didn't. Copy that moved people from passive interest to purchase without feeling like a push.
004
Copy
Sandra — Sales Landing Page
A full sales funnel landing page rewrite — taking a disorganised, unconvincing page and rebuilding it into a narrative-driven conversion machine.
// 003 — How I think
Law is a system. So is good writing. So is a good outreach machine.
Legal technology is still being figured out. Contract law is being rewritten by the tools built on top of it. I am studying both at the same time; not as separate disciplines, but as one problem.
I find the fundamental gaps in legal processes and build solutions for real world application. The tools on this site exist because the gap was there and the solution wasn't.
Driven by curiosity. Powered by imagination. Supported by knowledge.
// The process
01 / UNDERSTAND
Understand.
Map the problem space first. What is the user trying to do; where does the existing solution fail; what does good actually look like.
02 / DEFINE
Define.
Scope the solution before building it. Positioning, architecture, the words a user would use to describe the thing before they have seen it.
03 / BUILD
Build.
Write the code or the copy; whichever the problem needs. Sometimes both. Nothing here is templated or generated without human judgment behind it.
04 / DEPLOY
Deploy.
Get it in front of the right people. A legal tool needs law students; an outreach system needs warm prospects. Distribution is part of the build.
05 / COMPOUND
Compound.
What gets used gets refined. What gets replies gets kept. What doesn't gets rewritten. Every iteration makes the system more valuable.
· PROBLEM→ compounding valueCOMPOUND VALUE ·
Understand before you build.
Every tool I build starts by spending time inside the problem. With LawWorld, that meant studying the material first. With the outreach system, it meant running it myself for months before selling it.
The words are always the last mile.
A legal tool with bad UX copy misdirects. An outreach system with generic messaging gets ignored. The technology only works when the language it carries is worth reading.
Build what compounds.
The best systems get better the longer they run. LawWorld learns what students find confusing. The outreach machine learns what gets replies. Good infrastructure doesn't depreciate.
Journal
Things I've been writing.
0102030405
2 Jun 2026
I Am Not A Machine Operator Who Used To Write
Cancelling a flight to Thailand at the last minute. Leaving London. Placing a bet on myself. Here's what happened when a copywriter spent months buried in API keys, automation, and code; and what I learned about what AI can and cannot do.
31 May 2026
I Built A Machine To Find My Own Clients
I was the one finding the prospects, warming them, booking the meetings, sitting in them, and following up; all of it, alone. It wasn't until I left that I realised most of it could have run itself.
25 May 2026
Why Most Cold Outreach Dies On The First Send
Almost all the money in outreach is in the follow-up. Almost nobody sends them properly. I learned why from the inside; and learned something harder about doing it honestly.
2 May 2026
Think faster, work harder, earn more... And do it NOW.
In a world where nothing is ever enough, and intelligence develops artificially by the day, how can one person expect to fight their way to the top?
14 Apr 2026
Well... Aren't Words Wonderful
Words have a stealthy hand in almost all operations in existence. They are the shadows that cross borders.